Here’s what really happens: some guys over there will do all the nasty tricks to get more links to their website, however, they’re kind of breaking the rules by applying non-friendly techniques.

Link exchange involves an agreement between you and your partner to put each other’s link on each other’s website. In the end, both of you should win.

Here are the cons of this activity, and you should really be aware of these facts, in order to protect your site, otherwise, the link strategy you’re using may harm your site badly.

1) Your partner doesn’t link back to you after a few days. Here’s how the scenario goes: you link to your partner, he links back to you. After a few days, your partner removes your link from his page for whatever reason, and in the end, your site will link to your partner’s site, but he won’t link back. He’s the one who wins, and you don’t get anything out of this deal.

2) Your partner tricks your links script. There are many ways your link exchange partner can trick your link exchange script, here are just a few of them:

a) linking from a spare domain name and getting a link to the real domain of your partner. This one sounds stupid, but you won’t believe how many link exchange scripts can’t overcome this issue.

Let me explain a little bit more how this works. Let’s say your partner has two domain names: A and B. The partner links to your domain from A, but the real site he wants to promote is B, so, what really happens, is he’ll link from domain A, but tell your script that his home page is B. Because most of the link exchange scripts don’t check to see if this trick is used, you’ll end up linking to domain B, but getting a back link from a spare, not useful, and never promoted domain, called A, in this case. Sucks, but true.

b) using the rel=”nofollow” attribute when linking back to your site - this is as worthless as the first one. The link exchange script is tricked to believe that your partner is linking back correctly but in fact, your partner is using an attribute attached to the A tag that doesn’t allow search engines to consider your link worthy to be checked. The end result is: you link to your partner correctly, your partner links to you without allowing search engines to consider the link to your site, worthy of consideration.

In a nutshell, a link that has rel=”nofollow” is useless because search engines won’t bother to check it out, see what’s there.

These are just two basic examples of tricking a link exchange script, let’s move on to other cons when exchanging links to increase your web site’s popularity.

3) Your partner’s site goes offline forever. This isn’t new at all and it happens every day. Daily, millions of domain names are expiring and that’s because owners see these domain names make no money and they quit working on that particular site. The end result is: the domain name expires, you keep linking back to it, which actually damages your reputation when search engines will notice this issue.

These are just three of the most popular issues when it comes to link exchange. If you want to make sure that nothing goes wrong, make sure you get a script that does it all for you. Try LinksBRO today.

Cheers!

Vladimir

When you’re online, and got a website, you’re probably thinking how to promote your site better.

However, if you would be familiar with the internet environment a little bit, you would find out that link popularity is extremely important. In order to achieve link popularity you have to find a way to get as many quality sites as possible to link to your little piece of web!

This is where link scripts come in, especially this magic script called LinksBRO.

So, in order to get as many visitors as possible, you need to tell search engines… “Hey, my site is important”. But first you have to prove your statement, by showing them you got some other sites linking to your site.

LinksBRO helps you to do just that, and in less than 60 days you can achieve a good link popularity, overcome the bad linking strategies, and also, protect yourself from linking to non-quality sites, the ones that suck.

In the other articles posted inside our blog, you will see why you should use a link exchange script, and how should you use it in order to take the best out of this business.

Best luck to you!

Vladimir